Modern Mill’s Facebook ad trumpets an eye-popping $84 million raised, yet the current round has pulled in about $1.1 million from 512 investors.
That eye-catching headline tells you precisely nothing about whether the deal belongs in your portfolio. A closer read of the offering exposes some awkward numbers.
The company has never made money, is saddled with debt, and its auditor has issued two ‘going concern’ warnings.
Even if the business someday turns a profit, a quirky ‘call right’ allows the company to cap an investor’s return at 3x. So the upside looks more like a kiddie slide than a roller coaster.
Need more red flags? Try ‘bonus shares’ for bigger checks and a disclosure that invested funds may be spent on things one might not normally expect.
But from the perspective of an insolvency professional, distressed asset buyer, or litigation attorney, companies like this are worth watching.
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Jonathan Friedland is a principal at Much Shelist. He is ranked AV® Preeminent™ by Martindale.com, has been repeatedly recognized as a “SuperLawyer” by Leading Lawyers Magazine, is rated 10/10 by AVVO, and has received numerous other accolades. He has been profiled, interviewed, and/or quoted in publications such as Buyouts Magazine; Smart Business Magazine; The M&A…
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