DailyDAC’s Premium Public Notice Service

DailyDAC’s Premium Public Notice Service helps market asset sales on behalf of fiduciaries (e.g., Chapter 11 debtors-in-possession and committees, trustees, receivers, assignees), secured lenders selling collateral under UCC Article 9, and auctioneers to a very large and self-selected group of potential bidders and their advisors. The Service also assists with noticing other events, like claims bar dates, in bankruptcy cases.

Where do DailyDAC’s Premium Public Notice Service ads appear?

Premium Public Notice Service ads appear in DailyDAC’s Distressed Asset Central Weekly and on DailyDAC.com (on the DailyDAC homepage and on its own unique landing page). DailyDAC’s Distressed Asset Central Weekly is emailed each week to more than 10,000 subscribers — including thousands of restructuring and private equity professionals — who are interested in buying distressed assets and investing in insolvent companies. DailyDAC.com is a website that receives thousands of weekly visitors seeking information on such sales and about bankruptcy, restructuring, and insolvency topics.

Acting as receiver for a large mixed-use real property complex in Atlanta, I placed a Premium Public Notice ad for the sale, which rapidly yielded good leads.

Greg Hays | Hays Consulting

How much does it cost?

Pricing is straightforward and far less expensive than newspaper advertising: An ad for a single auction costs $800 for one week. Each additional week is only $250.

Placing an Ad

Placing a Premium Public Notice Service ad is fast and easy. Ads are published on our websites within one day of being accepted for publication (and are often published the same day). DailyDAC’s Distressed Asset Central Weekly, our e-newsletter, is published every Tuesday at 3 p.m. CT and ads accepted by 5 p.m. CT the day prior will be published in that edition. To place an ad, email info@dailydac.com, or call 847-463-9530.

What’s wrong with just newspapers?

General circulation newspapers reach a broad but unfocused audience; most readers just don’t care about public auctions of commercial assets. Moreover, most newspapers’ geographic reach is limited, their ads are expensive, and there is significant lead time from the time you place the ad to the time it runs. Placing a DailyDAC Premium Public Notice Ad is a smart supplement to other marketing activities and may just be the difference between a court finding that notice was — or was not — conducted in a commercially reasonable manner. To read more about the risks of relying solely on newspaper ads to satisfy notice requirements, read this.

Undoubtedly DailyDAC’s premium public notice service is an excellent way to make sure that a sale of a troubled company is marketed to a large and relevant audience of potential buyers in a commercially reasonable sale.

Alex Mazer | Big Shoulders Capital, LLC

What is the difference between DailyDAC’s Premier Public Notice Service and DailyDAC’s Opportunistic Deal Database?

The Opportunistic Deal Database exists behind a paywall and is accessible only to paying subscribers (limited to no more than 200 at any time). Sellers can list their deals at no charge and DailyDAC’s research team culls information from a multitude of sources to present opportunities involving upcoming plant closings, mass layoffs, bond rating downgrades, sales by assignees/trustees/debtors-in-possession/receivers/secured creditors/auctioneers/investment bankers/business
brokers, and other urgent, time-sensitive situations.

The Premium Public Notice Service publishes advertisements and other public notices for the world to see on the DailyDAC website. Those ads are then pushed out to the more than 10,000 subscribers of DailyDAC’s Distressed Asset Central Weekly. The DailyDAC Social Media Team also pushes each PPN ads via LinkedIn and Twitter to hundreds of thousands of additional eyeballs. And the Premium Public Notice Service is not just for asset sales. Premium Public Notice Service ads are also appropriate for:

  • Notices of Commencement of bankruptcy cases, receiverships and assignments for the benefit of creditors
  • Notices of Bar Dates
  • All other notices required by courts in bankruptcies, receiverships, and assignments for the benefit of creditors.

For even more information, please see our Fact Sheet.

While a newspaper ad may satisfy our minimum legal obligation, I know that the incremental cost of also advertising using DailyDAC’s premium public notice service is money well spent because of its national and international reach among interested buyers.

Howard Samuels | Rally Capital Services, LLC

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