Hilco Streambank is marketing for sale the Fashion Fair beauty brand and related assets, including trademarks, the FashionFair.com domain name, and social media assets. Details about the opportunity can be found below and here.
The sale is being conducted by Miriam R. Stein, the Chapter 7 Trustee of the bankruptcy estate of Johnson Publishing Company, LLC, and is subject to Bankruptcy Court approval. Bids are due by October 24, 2019, at 5:00 p.m. Central Time, and an auction will be held on Monday October 28, 2019 at 10:00 a.m. Central Time, at the law offices of the Trustee’s counsel, Fox Swibel Levin & Carroll LLP, 200 West Madison, Suite 3000, Chicago, IL 60606. Qualified bidders who wish to participate in the Auction telephonically may do so with permission of the Trustee.
Fashion Fair was once the largest Black-owned beauty company in the world. The brand was created in 1973 for women of color by the late Eunice W. Johnson, the creator of the Ebony Fashion Fair Show, when she noticed models in the show were mixing foundations to create the right blend to match their hues.
After being met with resistance by the established cosmetics brands of the era to developing a line of cosmetics specifically formulated for women of color, Mrs. Johnson and her husband, the late John H. Johnson, developed their first prototype formulations for testing at the Ebony Fashion Fair Show, which became available to the public in 1969 via The Capsule Collection, a mail-order package. The overwhelming demand for The Capsule Collection line of products from women of color resulted in the launch of Fashion Fair, named after the fashion show that inspired it.
Fashion Fair cosmetics have been sold in high-end department stores throughout the U.S., internationally through outlets in the U.K., France, and Canada and distributors in the Caribbean and Kuwait, as well as through FashionFair.com. At its peak, Fashion Fair generated $56M in revenue.
The company has trademarks registered in the U.S., and internationally in the U.K., France, Germany, Italy, Kenya, Nigeria, Uganda, South Africa, and throughout the Caribbean, among other regions. The domain names offered for sale include FashionFair.com, FashionFairCosmetics.com and FashionFair.xxx. In addition, the company’s social media assets and followers for the Facebook, Instagram, Twitter and YouTube accounts are available for sale.
Contact Hilco Streambank to learn more about the sale process and to obtain access to the virtual data room.
Hilco Streambank (www.hilcostreambank.com) is one of the foremost authorities on intellectual property asset valuation and monetization. Acting as an agent or principal, Hilco Streambank advises upon and executes strategies for both healthy and distressed clients seeking to maximize the value of their intellectual property assets including brands, trademarks, domain names, patents, copyrights, IPv4 addresses, and customer lists. Hilco Streambank has established itself as the premier intermediary in the consumer brand, internet and telecom communities with successes in publicly reported Chapter 11 bankruptcy cases, private transactions, and online sales through IPv4.Global. Hilco Streambank is part of Northbrook, Illinois-based Hilco Global (www.hilcoglobal.com), the world’s leading authority on maximizing the value of business assets by delivering valuation, monetization and advisory solutions to an international marketplace. Hilco Global operates more than twenty specialized business units offering services that include asset valuation and appraisal, retail and industrial inventory acquisition and disposition, real estate and strategic capital equity investments.
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