PUBLIC NOTICE OF ABC SALE: Confidential Award Winning Wellness Beverage Company

AUCTION OF ASSETS OF Confidential Company

Offer Deadline                December 18, 2023 at 5:00 pm Pacific Time

NDA Deadline                December 14, 2023

Background

The Confidential Company’s niche product was launched in 2019. It is sold in the top 10-15 retailers in the US and has a strong E Commerce presence. The product is positioned in the functional beverage category and intersects at the offerings of the wellness and beauty market. It is based on a formula blending tea, herbs and supplements. Sales were $2.8 M in 2022 and was trending to grow 15% in 2023. The minimum bid required is $1M.

The Company is the subject of an assignment for the benefit of creditors.

Process Overview

1. The prospective Assignee will provide a form asset purchase agreement (“APA”) to interested parties who have executed a non-disclosure Agreement (“NDA”) by the NDA Deadline.
2.  Letters of Intent in the form of a redline to the APA (containing the additional information as may be required by the prospective Assignee) must be received no later than the Bid Deadline.
3. The winning bidder will be selected and notified by the prospective Assignee on December 20, 2023
4. The selection of the winning bidder is in the prospective Assignee’s absolute discretion.
5. The winning bidder must be prepared to close and fund the purchase by December 22, 2023

Assets to be Sold

The prospective Assignee will sell all of the prospective Assignee’s rights in the Company’s tangible and intangible property, including, but not limited to: Inventory, Trademarks, URL’s, Customer Lists, Social Media Networks (Facebook, Instagram, YouTube, Branding Collateral (graphics and verbiage), Trade Secrets, Research and Development, Training Materials and Marketing Material.

More Information

Jonathan Wernick of B. RILEY FINANCIAL ADVISORY SERVICES. Phone: 213-409-6237 or email: [email protected], Advisor to the Prospective Assignee.