PUBLIC NOTICE OF RECEIVERSHIP SALE: Premium Alcohol Seltzer Beverage Category

Notice of Receivership Sale

Creative Planning Business Services is presenting an opportunity to acquire an established, asset-light alcohol beverage platform operating within the hard seltzer category. The turn-key brand features sophisticated, lifestyle-oriented consumer positioning with strong multi-state distribution relationships spanning 16 states. This business opportunity is being marketed and sold through a court-supervised process by Devon J. Eggert, Esq. of Beck, Chaet, Bamberger & Polsky, S.C., solely in his capacity as Court-Appointed Chapter 128 Receiver. For additional information on the sale see here.

1. Type of Procedure: Chapter 128 Receivership

2. Name of the Secured Lender, Receiver, Assignee, Debtor’s Counsel, etc.: Devon J. Eggert, Esq., of Beck, Chaet, Bamberger & Polsky, S.C., solely in his capacity as Court-Appointed Chapter 128 Receiver

3. Asset(s) Being Sold: Substantially all tangible and intangible assets of the business are being sold as a going concern, including established finished goods inventory, proprietary hard seltzer formulations and recipes, and all website assets and brand intellectual property. The transaction also includes valuable co-packer manufacturing relationships and active distributor agreements spanning the company’s established multi-state network. All assets are being transferred free and clear of all liens, claims, and encumbrances, subject to court approval.

4. Situation Background: The transaction is being executed as a court-supervised corporate restructuring asset sale pursuant to Chapter 128 of the Wisconsin Statutes. Substantially all business assets are being sold as a going concern, free and clear of all previous liens, claims, and encumbrances. This special situation offers strategic acquirers an accelerated timeline to transition a turnkey brand platform into an existing operational portfolio, subject to final court approval at the July 8, 2026 hearing.

5. The nature of the business of the Company whose assets are being sold: The Company operates as a premium alcohol beverage platform within the hard seltzer category. The business features a sophisticated, lifestyle-oriented consumer brand positioning and operates via an efficient, asset-light infrastructure model with fully outsourced co-packer production, packaging, warehousing, and logistics.

6. Bid Deadline: The bid deadline is set for July 6, 2026, at 12:00 p.m. (noon) CT.

7. Time/Date Sale: The online going-concern asset auction will take place on July 7, 2026, at 10:00 a.m. CT for all Qualified Bidders.

8. Name or Industry of the Company Whose Assets are Being Sold: Premium Alcohol Seltzer Beverage Category

9. For More Information: Inquiries & NDA Requests Can Be Made To: Anne Doherty, Senior Business Advisor | [email protected] or Victoria Meyer, M&A Project Coordinator | [email protected]