PUBLIC NOTICE OF ACQUISITION OPPORTUNITY: E-Commerce Distributor of Backup Power Equipment

Creative Planning Business Alliance, LLC, is pleased to present an opportunity to acquire a leading national e-commerce distributor of backup power equipment operating through a scalable, technology-enabled platform.

Key Information

• ~$27.5 MM FY FY2025 Revenue
• ~$6.1 MM FY 2025 Gross Profit
• Contractor & DTC Channels
• National Distribution
• Founded in 1999

Overview

The business specializes in residential, commercial, portable, and standby generators, related equipment, original equipment manufacturer (OEM) replacement parts, and complementary power products. Product offerings are comprised primarily of premier OEM brands and distributed through a highly scalable, technology-enabled e-commerce infrastructure with 3 websites serving both direct-to-consumer (DTC) and contractor channels.

Substantial online growth has been driven by advanced SEO capabilities, targeted PPC campaigns, a robust digital sales platform, and OEM-trained technical support personnel who assist customers with complex purchasing decisions. The business has built a reputation within the backup power industry for technical expertise, responsive customer service, broad product availability, and efficient nationwide fulfillment capabilities supported by a flexible operating model.

The Company serves a diversified customer base of over 160,000, with meaningful repeat business from electrical contractors. Scalable e-commerce infrastructure, longstanding supplier relationships, and extensive customer reach have helped establish the business as one of the largest online distributors in the backup power industry.

Investment Considerations

• Highly scalable, technology-enabled sales platform supported by advanced SEO and PPC capabilities, proprietary digital assets, and a robust online presence that drives customer acquisition and market visibility.
• Long-standing relationships with 30 premier generator and power equipment OEMs, providing access to a broad portfolio of products, replacement parts, and accessories.
• Asset-light operating model with limited capital expenditure requirements, attractive cash conversion characteristics, and efficient fulfillment capabilities.
• Favorable industry dynamics supported by increasing demand for backup power solutions, aging electrical infrastructure, grid reliability concerns, and severe weather-related power outages.
• Multiple avenues for growth, including continued market share gains, expansion of contractor-focused programs, adjacent product category expansion, and development of installation and service-related offerings.

Court-Appointed Sale Process

This opportunity is being marketed and sold by Seth E. Dizard, court-appointed Special Referee, of O’Neil, Cannon, Hollman, DeJong & Laing S.C.

Inquiries Can Be Made To The Following: