PUBLIC NOTICE OF CHAPTER 11 SALE: Import Specialties Incorporated d/b/a Heartland America

Public Notice of Chapter 11 Sale: Direct to Consumer Catalog and E-Commerce Retailer, Import Specialties Incorporated d/b/a Heartland America

Catalog and E-Commerce Company, Import Specialties Incorporated d/b/a Heartland America (the “Company”), entered Chapter 11 bankruptcy (filed August 2019) protection and ownership is looking to complete an accelerated transaction. Established in 1985, the Company serves customers throughout North America and specializes in providing quality general merchandise at low prices. The current management team has been able to stabilize, and even grow the company during bankruptcy (and the global COVID-19 pandemic). By leveraging a loyal club membership base of recurring customers, the Company is trending towards 8% EBITDA for 2020.

REASON FOR SALE

Cash flow challenges created by a leveraged capital structure resulted in 2019 financial distress. The Company represents a great acquisition opportunity for a strategic or financial acquirer.

RECAST & PROJECTED FINANCIAL HIGHLIGHTS

BUSINESS HIGHLIGHTS

• Newly Established Quality, Dedicated Management Team
• Recurring Revenue Through Club Membership (~200,000)
• 14 Annual Catalogs
• Long-Time Internet E-Commerce Presence

GROWTH OPPORTUNITIES:

• Leverage Existing Membership Base Through New and Creative Marketing Programs
• Capitalize on the Established Distribution Channels
• Expand Product Categories and Product Breadth Within Categories

This Company is offered exclusively by SealedBid Marketing, Inc. The bid deadline is August 4, 2020. Interested parties should contact SealedBid by email at [email protected], or by phone at 952-314-8832.